How This Businesswoman Manages Her Restaurant Chain and a Food Site

We're sitting down with one female who's kicking life's ass to find out how exactly how she does it!

How This Businesswoman Manages Her Restaurant Chain and a Food Site

We're sitting down with one female who's kicking life's ass to find out how exactly how she does it!



Name: Devin Connell

Occupation: Founder of Crumb

Place of origin: Toronto, ON

Family: Married with two young boys

In partnership with Crumb


• What does your morning routine look like?

I haven’t set an alarm clock in seven years! My kids usually wake me up between 6:30am and 7am. We all go downstairs and the first thing I do is make a big pot of French press coffee — before I even feed the kids — it’s what gets me out of bed in the morning.

I like to joke that I run a diner in the morning because my kids love a super traditional breakfast of toast, fried eggs, orange juice and pancakes. And they’ll often ask for seconds and thirds. It feels like I’m cooking for an hour but I think I’ve got it all down to about 20 minutes. I’m an almond butter and toast gal. I like to top it with sliced apples (leftovers from making my kids’ lunches!) and a sprinkle of sea salt.

We’re out the door by 8:15am for school drop-off and then I’ll go straight to a workout. I try to do 40 minutes of interval training four days a week. I take a quick shower and am usually on my laptop by 10am answering emails and running through the day’s checklist. I’m often taking meetings all over the city so my car is my real office! Thank you AirPods. 

• What does your evening routine look like?

My work day typically wraps around 5pm and I try not to be on my phone until after my kids go to bed. I usually do another hour of email and playing catchup around 8pm.

I love cooking at the end of my workday. My husband and I recently started having dinner with our kids around 6:15 and I start prepping about 40 minutes before that. I don’t really rush at it so it allows me to have a bit of fun and make some more adventurous things.

I’m trying to cut back on my weekly wine consumption (so hard!), so I’ve replaced it with baths and books — it’s the first thing I do once the kids are down. It’s almost as good. I get panicky if I’m not in bed by 10pm and ideally have lights out for 10:30pm. Eye mask and ear plugs in. I’m such a light sleeper!

• Tell us three productivity hacks that help you manage your time.

1. Have basics prepped and washed in your fridge. It’s a lot easier to whip up meals when all your veggies are pre washed and cut. I do this right after a grocery shop and it makes meal time a lot easier and less messy.

2. I don’t book more than four meetings in a day. Even if they’re short. I need time to reflect and make notes. Over-scheduling can be so unproductive.

3. I try to walk to as many meeting as I can (weather permitting). It’s a good “active mediation” and keeps me sane. 

• Tell us the most important lesson you’ve learned as an entrepreneur.

I can be an impulsive person. I crave immediacy and if I don’t see results right away I can get frustrated. My dad is great at reminding me that you have to really focus on the long term and that most really worthwhile endeavours require a decade to become successful.


When it comes to politics, do you lean left or right, or straight down the middle? 


Speaking of a green party…marijuana. Thumbs up or down?

Thumbs way up.

Do you have a favourite Canadian retailer?


What about a retailer you wish was in Canada?


Which app(s) can you not live without? Are you an iPhone or Android person?

iPhone all the way. Apps: Instagram, Waze, and the New York Times cooking app to see what those clever people are up to.

Do you have a favourite sport or team?

Raptors (basketball)

What about a guilty pleasure TV show?

I’m obsessed with Peaky Blinders and I desperately need the next season to come out.

Who’s the funniest Canadian?

Catherine O’Hara

Speaking of Canada, describe your most Canadian moment.

Getting maple syrup taffy while skating on the Rideau canal and complaining about how cold it was. 

What’s your biggest pet peeve?

Ubers that go the wrong way.

And finally, one product you can’t live without?

Charlotte Tilbury bronzer.