Your Average Jo: At Your Service

September 19, 2018 | By Joanna Track

If you work in marketing, branding, or you’re just a human who interacts with brands (so, that’s you), you’ve probably had your fair share of good and not-so-good customer service experiences. And it’s typically the moments that fall on each end of the spectrum that…

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Your Average Jo: On the Right Track

September 6, 2018 | By Joanna Track

For me, the end of summer signifies a number of things. Back-to-school shopping (I love me some school supplies! The fact that I’m not in school is irrelevant.), sweaters and booties (just not warm sweaters or winter boots, thank you very much), getting back into…

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Rapid Fire: Queen of Clean, Melissa Maker

August 23, 2018 | By The Bullet

Melissa Maker started Toronto-based Clean my Space in 2006, and hasn’t looked back since. She now shares her cleaning tips with millions of neat freaks all over the world through her YouTube channel. The warmup… Your name: Melissa Maker Your occupation/purpose: Entrepreneur, YouTube Creator and cleaning expert…

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Your Average Jo: Wait Just a Moment

August 9, 2018 | By Joanna Track

You’ve got stuck in a moment And now you can’t get out of it Don’t say that later will be better Now you’re stuck in a moment And you can’t get out of it” – U2, Stuck in a Moment In my last blog I…

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Mind Your Own Business

July 17, 2018 | By Joanna Track

There isn’t a day that goes by that I don’t see an article, program or meme touting the benefits and challenges of achieving a work/life balance. How to achieve work/life balance is one of the most common questions I get asked when I’m interviewed. And…

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There’s No Fun in Fundraising

July 5, 2018 | By Joanna Track

As if being a woman isn’t hard enough (boobs and periods are enough to drive you crazy) Then try running your own business, while balancing kids and dogs and husbands (or no husband, in my case) at home. And then try to stay healthy, see…

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To Post or Not to Post…

June 27, 2018 | By Joanna Track

…That is the damn question! On a similar topic to last week’s rant, I tend to encourage others to put themselves out there on the various content-sharing platforms, yet I struggle to figure out what feels right to me. The current bane of my existence is…

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Your Average Jo

June 19, 2018 | By Joanna Track

Confession: I’m a hypocrite. I’ve spent the better part of my career preaching the power of content, building brands that tell stories and supporting businesses in their communication endeavours, but when it comes to sharing my own ideas I’ve come up blank. (Like, literally. I’ve…

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What a Difference a Year Makes

September 14, 2017 | By Joanna Track

They say time flies when you’re having fun, but those people obviously haven’t launched a business. As I sit here and reflect on The Bullet’s inaugural year, I certainly cherish some fun moments and good chuckles (those Daily WTFs aren’t just for your entertainment —…

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Men and Women Can (and Should) be Friends

August 16, 2017 | By Joanna Track

We’ve always been told that men are from Mars and women are from Venus. While that often poses problems when you’re dating (to say the least), it does bring a certain well-rounded perspective when it comes to matters in life and business. In business, I’ve…

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We ❤️ Email…

July 26, 2017 | By Joanna Track

We’ve always had an affinity for newsletters. Maybe it’s our history (RIP, sweetspot.ca), but there’s something special about getting the information you want delivered directly to you, instead of going out and tracking it down. Though our first foray into email newsletters was in 2004…

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The Nonsense of Non-Responders

July 13, 2017 | By Joanna Track

Is there anything worse than being ghosted? You may think I’m talking about life in the dating world (that drives me nuts, too), but I’m mostly bothered by how often it happens in the professional world. I’ve talked about this before, but I’ve made it…

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Thank You for Failing

June 14, 2017 | By Joanna Track

There’s one F word that’s become the dirtiest word in the English language (and it’s not the one you’re thinking of). For some reason, failure is something we’ve been taught to be afraid of. But failure can be an asset — as long as you fail…

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Horrible Bosses…And How To Be A Good One

May 25, 2017 | By Joanna Track

Do you work to live or live to work? And how about your employees? While some (though not enough) of us are lucky enough to be fulfilled by our work, there are very few of us who would choose a laptop and an office over a white…

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Why the Traditional Media Industry is Broken 

May 18, 2017 | By Joanna Track

The death of traditional media has been greatly exaggerated, but it wouldn’t be a stretch to say it’s on life support. Before you think I’m writing this out of anger or resentment, I promise you, I’m not. In fact, more than anything, I’m sad. Not…

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A Love For Haters

May 10, 2017 | By Joanna Track

Have you been hated on lately? If you’re successful, whether in the corporate or entrepreneurial worlds (and throw in female for good measure), you’ve certainly come across your fair share of haters—I know I have. According to the urban dictionary, a “hater” is defined as…

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Why I Don’t Believe in Unicorns

May 3, 2017 | By Joanna Track

Unicorns might be all the rage on Instagram and at Starbucks, but I think they’re totally overrated when it comes to business. For us digital entrepreneurs, a unicorn is what we call a start-up with a valuation of more than a billion dollars. (Yes, I…

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4 Canadian Values That Have Guided My Success

April 22, 2017 | By Joanna Track

What a time to be Canadian, eh? Our rowdy neighbours to the south are not only putting on a spectacle, but they’re also giving us one more reason to be feeling proud and patriotic. All this crazy American fanfare has truly made me more grateful…

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When The News Is About The News, We All Lose

March 15, 2017 | By Joanna Track

There are a lot of things to be said about Donald Trump, but the one thing I think we can all agree on is that he knows how to make a lot of noise. Since becoming commander and chief, Trump has caused multiple media commotions…

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How To Be A Serial Entrepreneur

February 22, 2017 | By Joanna Track

More than a decade ago, I made the life-changing (aka turned upside down) transition from the corporate world to the realm of self-employment. Being able to set my own schedule, control my income, follow my passion and be my own boss has been equal parts…

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