To Post or Not to Post…

…That is the damn question! On a similar topic to last week’s rant, I tend to encourage others to put themselves out there on the various content-sharing platforms, yet I struggle to figure out what feels right to me. The current bane of my existence is social media. (Was that a collective sigh I heard?) Like my blog posts, my presence on the social media scene has been spotty at best. Aside from the annual birthday post for my son (who, btw, is adorable), I can’t seem to find the right balance between historical archive, humble bragging and business promotion.

As a business owner and seasoned entrepreneur, I feel like I should be sharing my learnings and insights. This is partly to maintain interest in and awareness of both my personal brand and my company, but also to pay forward what I’ve learned, with the hopes of inspiring and teaching others as they navigate the startup waters.

But then I’m left with the nagging questions: who, what, where, when and how often? Do I manage my professional profile on LinkedIn and save Facebook and Instagram for my personal life? (Don’t even get me started on Twitter or Snapchat…I gave up on those a long time ago.) Does anyone actually care that my dog made a so-bad-it’s-adorable mess? Or that my brothers and I have a penchant for tequila? (It’s true. We do.)

As I’ve been thinking about this never-ending conundrum, I’ve been analyzing my current voyeur consumption habits. If I let myself, I can fall deep into the rabbit hole of scrolling and watching and liking and LOL’ing. And yet do I feel any more inspired, educated or entertained? Typically the answer is no.

But then…

One day I find out about an amazing digital publishing conference that an old colleague posted on LinkedIn…

And I remember that I’ve been able to watch my friends’ kids grow up through photos that I wouldn’t get to see due to the distance between us…

And that I don’t have to wonder what happened to my old amazing pals from grade school…

And once in a while it’s nice to know that I aged so much better than some of my exes and their wives…

But I digress.

What I’ve come to accept about the social media abyss is that it’s like all my other vices: it’s good in moderation. Sometimes I even set my phone timer so that I know when to get out. (Five minutes goes damn fast when you’re scrolling through Instagram.)

There’s one other thing that’s relieved some of my online angst, and that’s doing it for me, not for anyone else. Having a chronological archive of special events and memories is a great way to keep a diary of a life well-lived. (To hell with it if I don’t get a lot of likes!)

And every time I debate whether a selfie is post-worthy, I remind myself that I look better than my high school nemesis. (Kidding. Not kidding.)

But seriously, I would love to hear from you. For those of you regular posters I’d love to know how you do it and why you do it. In return, I promise to like your posts.

Email me at jtblog@thebullet.ca.