FROM OUR PARTNER:
In All Honesty

October 3, 2017 | By The Bullet

We here at The Bullet are all about busting fake (and purposefully confusing) news. We don’t like it and won’t fall for it. So today, we’re setting the record straight on a topic that’s near and dear to our shopping hearts: loyalty programs. Misconceptions often…

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FROM OUR PARTNER:
For the Love of Loyalty

September 25, 2017 | By The Bullet

If there’s one thing we don’t love (more than Canada’s ever-changing real estate market, that is) it’s getting sucked into a one-sided relationship. Everyone’s been there, right? You think your pal/partner is perfect — they appear to be loyal, honest, and helpful — then one…

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FROM OUR PARTNER:
An Appropriate Way to Shop Rewards 

September 19, 2017 | By The Bullet

  We’ve always been pretty discerning when it comes to what we put on our phones. We don’t download an app just because (minimalism is in, after all). It has to serve a purpose and offer us a function that’ll make our lives better. And…

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What a Difference a Year Makes

September 14, 2017 | By Joanna Track

They say time flies when you’re having fun, but those people obviously haven’t launched a business. As I sit here and reflect on The Bullet’s inaugural year, I certainly cherish some fun moments and good chuckles (those Daily WTFs aren’t just for your entertainment —…

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FROM OUR PARTNER:
Time to Treat Yo’Self 

September 6, 2017 | By The Bullet

There are few things in this world that are as awesome as a good loyalty program. Think about it: by using a certain credit card to purchase everyday things (toothpaste, toilet paper, you get the point), you rack up earnings that can be used to…

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Men and Women Can (and Should) be Friends

August 16, 2017 | By Joanna Track

We’ve always been told that men are from Mars and women are from Venus. While that often poses problems when you’re dating (to say the least), it does bring a certain well-rounded perspective when it comes to matters in life and business. In business, I’ve…

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We ❤️ Email…

July 26, 2017 | By Joanna Track

We’ve always had an affinity for newsletters. Maybe it’s our history (RIP, sweetspot.ca), but there’s something special about getting the information you want delivered directly to you, instead of going out and tracking it down. Though our first foray into email newsletters was in 2004…

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The Nonsense of Non-Responders

July 13, 2017 | By Joanna Track

Is there anything worse than being ghosted? You may think I’m talking about life in the dating world (that drives me nuts, too), but I’m mostly bothered by how often it happens in the professional world. I’ve talked about this before, but I’ve made it…

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Thank You for Failing

June 14, 2017 | By Joanna Track

There’s one F word that’s become the dirtiest word in the English language (and it’s not the one you’re thinking of). For some reason, failure is something we’ve been taught to be afraid of. But failure can be an asset — as long as you fail…

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Horrible Bosses…And How To Be A Good One

May 25, 2017 | By Joanna Track

Do you work to live or live to work? And how about your employees? While some (though not enough) of us are lucky enough to be fulfilled by our work, there are very few of us who would choose a laptop and an office over a white…

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Why the Traditional Media Industry is Broken 

May 18, 2017 | By Joanna Track

The death of traditional media has been greatly exaggerated, but it wouldn’t be a stretch to say it’s on life support. Before you think I’m writing this out of anger or resentment, I promise you, I’m not. In fact, more than anything, I’m sad. Not…

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A Love For Haters

May 10, 2017 | By Joanna Track

Have you been hated on lately? If you’re successful, whether in the corporate or entrepreneurial worlds (and throw in female for good measure), you’ve certainly come across your fair share of haters—I know I have. According to the urban dictionary, a “hater” is defined as…

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Why I Don’t Believe in Unicorns

May 3, 2017 | By Joanna Track

Unicorns might be all the rage on Instagram and at Starbucks, but I think they’re totally overrated when it comes to business. For us digital entrepreneurs, a unicorn is what we call a start-up with a valuation of more than a billion dollars. (Yes, I…

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4 Canadian Values That Have Guided My Success

April 22, 2017 | By Joanna Track

What a time to be Canadian, eh? Our rowdy neighbours to the south are not only putting on a spectacle, but they’re also giving us one more reason to be feeling proud and patriotic. All this crazy American fanfare has truly made me more grateful…

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When The News Is About The News, We All Lose

March 15, 2017 | By Joanna Track

There are a lot of things to be said about Donald Trump, but the one thing I think we can all agree on is that he knows how to make a lot of noise. Since becoming commander and chief, Trump has caused multiple media commotions…

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How To Be A Serial Entrepreneur

February 22, 2017 | By Joanna Track

More than a decade ago, I made the life-changing (aka turned upside down) transition from the corporate world to the realm of self-employment. Being able to set my own schedule, control my income, follow my passion and be my own boss has been equal parts…

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