Apple’s September Event Just Broke the Internet

The Background 

Apple’s annual event had everyone on the edge of their seats at the newly opened Steve Jobs Theater yesterday. The iPhone X (pronounced “iPhone Ten”) celebrates the iPhone’s 10th anniversary, and was the event’s most anticipated reveal. At 5.8 inches, the iPhone X is larger than the 4.7-inch iPhone 8, and comes with FaceID, Apple’s version of facial recognition technology. The iPhone X also boasts the highest ever pixel density in an iPhone (458 ppi) and a battery life that is two hours longer than that of the iPhone 7. The iPhone 8 and X both feature an edge-to-edge glass screen (Apple has officially ditched the Home button), and are the first iPhones to have wireless charging capabilities, something that Android phones have offered for years. Apple also revealed the AirPower wireless charging mat, the Apple Watch Series 3 (with LTE connectivity!), and Apple TV 4K. Wall Street Journal

What Else You Need to Know

While the new features might have Apple devotees’ tongues wagging, the new pricing sure won’t: the iPhone 8 will start (let’s emphasize start here, people) at US $699, while the iPhone X will start at US $999. (The 256GB model will cost an whopping US $1,149.) The Apple TV 4K is a major upgrade since users will now be able to rent or buy 4K movies through iTunes (for the same price as regular HD movies). Finally, Apple announced the second-coming of emojis, called animojis, which can be animated based on your very own facial expressions (creepy, and so, so cool).

What’s Next?

The new Apple Watch will be available to order on September 15. The iPhone 8 and Apple TV 4K will begin shipping September 22, and the iPhone X will ship November 3.